If you want to know what it takes to Be A Champion, you ask a champion. Gary Brackett is not only a champion in football, he is a champion in business and life. You may remember him from his time in the NFL with the Indianapolis Colts as number 58 and captain of the team. He was a part of their latest Super Bowl Championship team.
In this conversation, we talk about his transition from sports to business. He tells us about how running a business is the ultimate team sport. We discuss the importance of systems and processes, along with the other basic tenets of business. Gary also tells us about the business he founded.
The Stacked Pickle is a franchise restaurant concept. They focus on the quality of the food and the experience. We learn about the things they hold dear every day. Some of the things we discuss are:
Liz Germain is a YouTube expert. Listen to this podcast to learn we all, as business owners, should be harnessing the power of video and specifically on YouTube. She walks us through how to get started.
Only 9% of small businesses use YouTube
YouTube is a powerful platform for several reasons:
1. Video is taking the lead in marketing.
2. Video is the best method, other than face to face, for others to get to know you.
3. YouTube is a powerful search engine. And oh by the way, they are owned by the number one search engine - Google.
So how do we take advantage of YouTube in our businesses? Where do we start? Liz covers all that for us in this conversation. She discusses key word research and how that is critical. She also gives us the three types of content we should create:
The key performance metrics to watch are watch time, percent completion and subscribes. We...
You hear it a lot ..."be vulnerable". Why is this so important for a business owner to understand and do? Listen to this conversation with Sonny Hobbs, Founder of Culleoka Company, as he explains. He clearly outlines that it is a work in progress along our journey through life.
As we, Gray Solutions, work with business owners across many industries, we find that those that work hard at being vulnerable and authentic with their teams generally have built a better culture. The trust in the organization is allowed to flourish and grow to levels of high-performance.
We talk about culture being the great differentiator from one business to another. One of the key components of the best cultures is the ability of the leaders to be vulnerable. While being vulnerable to some may sound weak, it actually takes strength and courage to exhibit vulnerability as a leader. It's admirable.
Listen in and learn more. In this episode we talk about the following as he...
Do you know what orbits should exist around your business? Do you sell high ticket products or services? If you do, you should know the answer to the first question. Listen to this podcast to find out more from Steve Gordon, Founder of The Unstoppable CEO. In this conversation we discuss the following:
High Ticket Sales
Long Lead Times
Modeling the process (orbits)
Podcasting as key base content
With focus, all marketing channels work
Own your market through expertise and influence
The three purchases every buyer makes - it's not just one
For more information from Steve go to The Unstoppable CEO.
As announced in this episode the Business Owner Freedom book is now available! Follow the affiliate link to order.
If we can help you or your business in any way, reach out to us at www.BusinessOwnerFreedom.com.
Learn how to measure, execute and win with Alex Castro in this episode of the Business Owner Freedom podcast. Alex is an expert in Information Technology and Strategy. Listen to the show to learn more!
Here is what we covered in the show:
From my experience, creating the proper measurements, using data correctly and remaining unbiased is the difference in a good strategic plan and a great strategic plan. We help businesses create strategic plans, many times their first one, on a regular basis. We know how daunting it can be when you've never done one before, or even experienced the process. We are here to help you if you need to get unstuck or need to formulate a session.
These are the affiliate links to the books mentioned in the show:
Measure, Execute, Win, by Alex Castro
Good to Great by Jim...
We have an incredible conversation with Amy Simpkins about the Spiral, which also happens to be the title of her book. Find out where your business is in the spiral and how to harness that to make a positive and innovative impact on your business.
Everyone Is An Innovator
Whether we are right brain or left brain driven, whether a data minded or creative minded person; we are all innovators. As innovators we are constantly evolving our businesses to add value to our specific market. While innovating one of the keys to success is to fail fast. Seemingly contradictory to success, failing fast means we can move quickly to find the right solution versus taking an extended period to analyze the outcome. Taking action swiftly, and learning from that action is the key.
Four Phases Within the Spiral
While these phases have a progression, you can move back and forth between these phases depending...
I thoroughly enjoyed my conversation with Matthew Bivens. This is a must listen and must share episode. It still does me good to listen to it. It will challenge and uplift you at the same time! Here are a few of the things we discussed.
Finding Our Purpose
Listen in to the conversation with Matthew and how he walks us through how to find our purpose. This is so important to each of us as we many times get stuck when we do not know what our purpose is. I really like what he wants us to ask..."what do you want to experience in life?" It not only is a better question than what our purpose might be, but it is also a way to get unstuck.
We talk about the small 's' and the big 'S' of success. It is important for you to define what success means to you. If we let the world define our success, we can easily be derailed from the paths we should be on. Defining what success means to you is your responsibility.
"Being intentional on what you want to experience." -...
Why I love this episode...it covers the gamut of all key aspects of a business that a business owner should consider. Listening to Ed speak about what a Real Business should be is enlightening. If you are a new business owner or a business owner that feels like your business is not reaching its potential, this is a must listen to episode. Here are a few of the highlights...
A Real Business
A real business is one that is focused, strategic and has low risk. It is a business that has all the fundamentals of a great business, however can identify clearly its sustainable competitive advantage. In other words, a real business adds values, is solid financially and has some unique characteristics.
Systems and Processes
You have heard many times that the key to a business are the systems and processes. In our conversation with Ed, this was emphasized yet again. A sustainable business can only be maintained with solid systems and processes in place. Of course, the business also has to have...
In our conversation, Bradley and I discuss how to dominate the local market. Listen to hear Bradley's experiences and how he transformed from being a business owner to a marketing expert.
The Three Main Areas to Focus On for Local Lead Generation
1. Reputation - The way you meet your brand promise is important. You must meet or exceed your brand promise everyday. The perception of past and current clients is important. The overall beliefs and opinions of those who have come in contact with your business is critical for future growth.
2. SEO - Search Engine Optimization, specifically for Google, is a must to build an online presence. You need to focus on getting in the top three on the listings from the keyword searches that pertain to your product or service.
3. Retargeting - This is the way you get continued visibility to those who have shown an interest in your product or service. As often is the case it takes many impressions before someone may trust your...
Why It All Starts with a Vision
The conversation with Patrick Johnson starts with him sharing choices he made based on his family vision story. He looked into the future and saw that his corporate career path was leading him in a direction that didn't follow his life plan. He and his family made a change and a new path was formed. Without having a vision spelled out, they could have traveled far down a career path that in the end wasn't a fit.
"I've always found vision, in the large scale sense of the word, incredibly intimidating." - Patrick Johnson
If you visit Just Love Coffee, you will experience their brand promise. They have a specific way they great you when you enter the store, and how they guide your through the experience. The brand promise is what they build the culture to support. They communicate to all employees through training and operational systems how to meet the brand promise with each action they take.
Patrick explained that having a...