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One of the Best Business Investments with Kari Coody

If you want to invest in something that not only helps you directly, but also adds value to your business; invest in your health. It will give you the energy and stamina to do what needs to be done, while working on your business.

Health starts with mindset.

Kari talks with us about learning, deciding and then taking action is the key to changing your health journey. You can either decide to change, which is what we recommend OR and event may force you to change. That is what happened to me in 2017. I had no choice but to change. I was stopped in my tracks and had to make smart choices quickly.

The Five Step Formula

This formula is what I eventually figured out on my own. I wish I had access to Kari and her course then. Well, you do. I suggest you find out more from her if you are interested in changing or need to change due to some health issues.

  1. See where you are at.
  2. Upgrade your eats.
  3. Customize your eats.
  4. Periodic cleansing.
  5. Cleansing your environment.

Go to the quiz...

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Be A Champion with Gary Brackett

If you want to know what it takes to Be A Champion, you ask a champion. Gary Brackett is not only a champion in football, he is a champion in business and life. You may remember him from his time in the NFL with the Indianapolis Colts as number 58 and captain of the team. He was a part of their latest Super Bowl Championship team. 

In this conversation, we talk about his transition from sports to business. He tells us about how running a business is the ultimate team sport. We discuss the importance of systems and processes, along with the other basic tenets of business. Gary also tells us about the business he founded. 

The Stacked Pickle is a franchise restaurant concept. They focus on the quality of the food and the experience. We learn about the things they hold dear every day. Some of the things we discuss are:

  • hiring for personality and train for skill
  • the importance of their training system
  • open book test
  • the hiring process
  • the stacked pickle brand


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YouTube Marketing Mastery with Liz Germain

Liz Germain is a YouTube expert. Listen to this podcast to learn we all, as business owners, should be harnessing the power of video and specifically on YouTube. She walks us through how to get started.

Only 9% of small businesses use YouTube

YouTube is a powerful platform for several reasons:

1. Video is taking the lead in marketing.

2. Video is the best method, other than face to face, for others to get to know you. 

3. YouTube is a powerful search engine. And oh by the way, they are owned by the number one search engine - Google.

So how do we take advantage of YouTube in our businesses? Where do we start? Liz covers all that for us in this conversation. She discusses key word research and how that is critical. She also gives us the three types of content we should create:

  • Help - start here - how to, common challenges
  • Hub - post weekly
  • Hero - the why - creates an emotional connection

The key performance metrics to watch are watch time, percent completion and subscribes. We...

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Being Vulnerable to Grow with Sonny Hobbs

You hear it a lot ..."be vulnerable". Why is this so important for a business owner to understand and do? Listen to this conversation with Sonny Hobbs, Founder of Culleoka Company, as he explains. He clearly outlines that it is a work in progress along our journey through life.  

As we, Gray Solutions, work with business owners across many industries, we find that those that work hard at being vulnerable and authentic with their teams generally have built a better culture. The trust in the organization is allowed to flourish and grow to levels of high-performance. 

We talk about culture being the great differentiator from one business to another. One of the key components of the best cultures is the ability of the leaders to be vulnerable. While being vulnerable to some may sound weak, it actually takes strength and courage to exhibit vulnerability as a leader. It's admirable. 

Listen in and learn more. In this episode we talk about the following as he...

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Customer Orbits with Steve Gordon

 Do you know what orbits should exist around your business? Do you sell high ticket products or services? If you do, you should know the answer to the first question. Listen to this podcast to find out more from Steve Gordon, Founder of The Unstoppable CEO. In this conversation we discuss the following:

High Ticket Sales

Long Lead Times

Modeling the process (orbits)

Podcasting as key base content 

With focus, all marketing channels work

Own your market through expertise and influence

The three purchases every buyer makes - it's not just one

For more information from Steve go to The Unstoppable CEO.

As announced in this episode the Business Owner Freedom book is now available! Follow the affiliate link to order.

If we can help you or your business in any way, reach out to us at

* as an Amazon associate I earn from qualifying purchases. 
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Measure, Execute and Win with Alex Castro

Learn how to measure, execute and win with Alex Castro in this episode of the Business Owner Freedom podcast. Alex is an expert in Information Technology and Strategy. Listen to the show to learn more!

Here is what we covered in the show:

  • Strategic Initiatives
  • Avoiding Black Swans
  • Micro Management
  • Your business Readiness Score
  • Culture Clash
  • Swarm Technologies (AI)
  • How to get data effectively
  • Neutralizing the bias

From my experience, creating the proper measurements, using data correctly and remaining unbiased is the difference in a good strategic plan and a great strategic plan. We help businesses create strategic plans, many times their first one, on a regular basis. We know how daunting it can be when you've never done one before, or even experienced the process. We are here to help you if you need to get unstuck or need to formulate a session.

These are the affiliate links to the books mentioned in the show:

Measure, Execute, Win, by Alex Castro

Good to Great by Jim...

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Your Business is in a Spiral! with Amy Simpkins - Episode 62

Amy's book Spiral

We have an incredible conversation with Amy Simpkins about the Spiral, which also happens to be the title of her book. Find out where your business is in the spiral and how to harness that to make a positive and innovative impact on your business. 

Everyone Is An Innovator

Whether we are right brain or left brain driven, whether a data minded or creative minded person; we are all innovators. As innovators we are constantly evolving our businesses to add value to our specific market. While innovating one of the keys to success is to fail fast. Seemingly contradictory to success, failing fast means we can move quickly to find the right solution versus taking an extended period to analyze the outcome. Taking action swiftly, and learning from that action is the key. 

Four Phases Within the Spiral

1. Inspiration

2. Implementation

3. Investigation

4. Interrogation

While these phases have a progression, you can move back and forth between these phases depending...

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You CAN Have It ALL! with Matthew Bivens - Episode 56

I thoroughly enjoyed my conversation with Matthew Bivens. This is a must listen and must share episode. It still does me good to listen to it. It will challenge and uplift you at the same time! Here are a few of the things we discussed.

Finding Our Purpose

Listen in to the conversation with Matthew and how he walks us through how to find our purpose. This is so important to each of us as we many times get stuck when we do not know what our purpose is. I really like what he wants us to ask..."what do you want to experience in life?" It not only is a better question than what our purpose might be, but it is also a way to get unstuck.

Define Success

We talk about the small 's' and the big 'S' of success. It is important for you to define what success means to you. If we let the world define our success, we can easily be derailed from the paths we should be on. Defining what success means to you is your responsibility. 

"Being intentional on what you want to experience." -...

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What is a Real Business? with Ed Eppley - Episode 55

Why I love this covers the gamut of all key aspects of a business that a business owner should consider. Listening to Ed speak about what a Real Business should be is enlightening. If you are a new business owner or a business owner that feels like your business is not reaching its potential, this is a must listen to episode. Here are a few of the highlights...

A Real Business

A real business is one that is focused, strategic and has low risk. It is a business that has all the fundamentals of a great business, however can identify clearly its sustainable competitive advantage. In other words, a real business adds values, is solid financially and has some unique characteristics.

Systems and Processes

You have heard many times that the key to a business are the systems and processes. In our conversation with Ed, this was emphasized yet again. A sustainable business can only be maintained with solid systems and processes in place. Of course, the business also has to have...

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