A Simple Idea can be Big!
Dane Short tells us in our conversation about a simple idea his mom had when she was creating a doodle. He goes on in the story to tell how that one idea sparked a few more thoughts from others and eventually a business. All it took was that one spark and then the oxygen from some other people to ignite a fire that is burning bright today.
What idea do you have, that with a little oxygen, could turn into a raging fire of opportunity?
How to Create a Movement
Zymbol, the name of their product and company, is now a movement. How did that happen? First, they started with grass roots level marketing and engagement. This helped them truly understand their market and what was attractive about their product. This method, while not the on-line dynamic stuff we hear hear from the so called experts, is the best way to get started albeit a slow process. It endears you to your customers and ensures that you really understand the story to tell.