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What is Your Identity?


The Trap

One of the mindset traps I too often witness revolving around business owners is associating themselves with the success or failure of their businesses. It makes sense that this is such a commonality as business owners typically are ALL IN on their business. They have built it from the ground up many times through their own blood, sweat and tears. 

Business Owner, your heart and soul is wrapped around your business. Your time away from work, if there is such a thing, is often spent thinking about the business. It demands your thoughts, your time, and sometimes even your money. You give to the business often, if not constantly. It is demanding all of you.

You Are Not Your Business

I want you to hear this simple yet profound truth. YOU ARE NOT YOUR BUSINESS. Even with all the demands of your business, it does not define you, unless you let it. Emotionally and mentally it is dangerous to allow the business to determine your worth. Your value to the world is much...

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