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YouTube Marketing Mastery with Liz Germain

Liz Germain is a YouTube expert. Listen to this podcast to learn we all, as business owners, should be harnessing the power of video and specifically on YouTube. She walks us through how to get started.

Only 9% of small businesses use YouTube

YouTube is a powerful platform for several reasons:

1. Video is taking the lead in marketing.

2. Video is the best method, other than face to face, for others to get to know you. 

3. YouTube is a powerful search engine. And oh by the way, they are owned by the number one search engine - Google.

So how do we take advantage of YouTube in our businesses? Where do we start? Liz covers all that for us in this conversation. She discusses key word research and how that is critical. She also gives us the three types of content we should create:

  • Help - start here - how to, common challenges
  • Hub - post weekly
  • Hero - the why - creates an emotional connection

The key performance metrics to watch are watch time, percent completion and subscribes. We must create engaging content to maximize our YouTube channel performance. Answering questions people are seeking is a great way to get started.

Some more advanced things she touches on in this episode are:

  • How to hack the category
  • YouTube SEO
  • The skyscraper technique
  • Thumbnails
  • Branding 
  • Google Chrome plugins 

If you are like me, you see the need for learning, implementing and growing your video and specifically your YouTube presence this year. Have Fun!

To reach Liz go here.

For additional information you can always reach us at

Enjoy the Journey!


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