In our conversation, Bradley and I discuss how to dominate the local market. Listen to hear Bradley's experiences and how he transformed from being a business owner to a marketing expert.
The Three Main Areas to Focus On for Local Lead Generation
1. Reputation - The way you meet your brand promise is important. You must meet or exceed your brand promise everyday. The perception of past and current clients is important. The overall beliefs and opinions of those who have come in contact with your business is critical for future growth.
2. SEO - Search Engine Optimization, specifically for Google, is a must to build an online presence. You need to focus on getting in the top three on the listings from the keyword searches that pertain to your product or service.
3. Retargeting - This is the way you get continued visibility to those who have shown an interest in your product or service. As often is the case it takes many impressions before someone may trust your business and ultimately make a purchase. Retargeting is a strategic way of making sure you get the most from your marketing dollars.
Google My Business (GMB)
If you haven't already, you need to set this up for your business now. Yes, stop what you are doing and get this done. It is that important.
Mobile is the Future and the Future is Now
Your website, your landing pages, and anything you have set up digitally to be viewed on-line must be in a mobile friendly format. If it is not, you are missing one of the most powerful purchasing weapons, the mobile phone. The percentage of on-line searches and purchases increases every year on these devices. The projection is that 54% of all on-line purchases will be via mobile devices by 2021.
Choosing an Agency
I have worked with many small business owners over the years and the most common frustration I hear is with choosing a marketing agency. The big box agency, while having all the pieces, many times does not cater well to the small business. They are expensive and require a significant investment of time and energy. As equally frustrating, is the piecing together of many specialists to meet all the needs to the business. To solve these issues, look for a small firm that can meet all the needs, yet is set up to work with the small business specifically. Preferably they will be local and understand your industry to some level.
For more information from Bradley go to Semantic Mastery.
Enjoy the Journey!
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